Teenagers are difficult… and not just because they’re always right. To appeal to teenagers, you can’t just advertise a toy, say “KAPOW! KAPOW!” and expect them to buy it. You have to actually appeal to them. That isn’t what I want to talk about, though. I want to help you figure […]
Ahhhh, to be a kid again. To completely disregard cause and effect is a mere dream now. I’m talking about those little brats of ages 6-12. What kind of products would you market to these kids? Baby toys? No way! You want them to beg their parents, save up […]
Dear Readers,
Babies do not have a bank account. They do not have money, nor do they have the power to reason with their parents… so why would you market to them?
Who is your market for this product? The brothers and sisters? The uncle? Of course, it is the parents. Every […]
It’s that time again - only this Sunday has somewhat of a theme - going from small to big! We have four articles to cover, so let’s get started.
This article is based around a small business owner wondering if he should expand. The situation goes like this:
Guy makes/sells terrariums
Wants to expand, but not […]
You opened an online store selling DVD’s and business couldn’t be better. Suddenly, there is a problem with your distribution company and about 35 customers call and email requests for a refund on the same day! You promise a refund, but some are blaming YOU and threatening you with bad reviews or discontinued service. What […]
In a perfect world, we would get perfect answers. In a perfect world, probability would reign supreme. We don’t live in a perfect world, though (relatively speaking), so why do you plan like we do? Entrepreneurs can make huge mistakes by making dumb assumptions. Let’s say you set a release date for some software you […]
I don’t plug websites, and I don’t want any of my posts to come across as such. However, I ran across this site called the Club E Network. I’m going to start off by telling you what this is - then I will go to everything I don’t like about the site - […]
This is an incredibly short post, but I feel it necessary to express how much I absolutely love optimism. I think optimism is what drives people to stay on target. The whole “cruel, harsh world” is an outdated theme and can justly be replaced by a “big, open environment” perspective. You may say this is […]
Today, I will show you the wrong way to write a “Market” section of your business plan. The italics will be the plan, while the plain text will be my comments. Since this is the first installment of my business plan series, shall we begin with the basics?
Step 1: Make product
Step 2: Promote product
Step 3: […]
Sorry about the late Sunday-Monday news, everyone. I am studying for my finals, so I am getting a bit behind with what really matters - surfing the internet! This week has been pretty quiet, and I haven’t really stumbled upon much about young entrepreneurs. Either way, here’s your belated Sunday news:
HA! We beat onrec.com […]
Written by Jim Gordon [email] for b5media.
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