Boss Hatch - Entrepreneurs in the Making

March 31st, 2008

Creative Advertisment

I found this Adidas ad from Sutra’s Photo Blog.

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By Jim Gordon -- 0 comments

February 29th, 2008

Creative Advertisement

Tags: advertisment, creative ads, creative advertisment, Gameboy MicroShare This

By Jim Gordon -- 0 comments

February 19th, 2008

Creative Advertisment

This ad is sickeningly creative.

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By Jim Gordon -- 0 comments

January 30th, 2008

Location, Location… Oh, and Taste, too…

There are only three things that matter in the restaurant business - location, location, location.  How many times have you heard that one?  I think the first two “location”s make some sense… but it doesn’t emphasize the fact that if you build an electronics store in the middle of New York City, you can’t get […]

By Jim Gordon -- 0 comments

January 16th, 2008

Creative Ways to Advertise

A clever yoga ad from Hong Kong:

Tags: advertising, creative_ads, hong_kong, Marketing, yogaShare This

By Jim Gordon -- 2 comments

December 29th, 2007

Identifying Your Audience - Part 6 - Ages 50+ (last one… finally!)

Just to knock out a few of the generalizations - the older generations prefer the following:

Ease of use
Utility
Nostalgic properties

Cost should be reasonable, but doesn’t have to be dirt cheap (older people have all the money!). I don’t really think this needs much more explaining. Oh - I guess the nostalgic properties could be […]

By Jim Gordon -- 0 comments

December 28th, 2007

Identifying Your Audience - Part 5 - Ages 30-49

So I overlapped ages - well, who cares? Sometimes age groups can merge (or at least that’s what they want you to think!). An audience consisting of people from ages 30-49 are wanting to reach out to their inner youth while maintaining a good level of their maturity. What does this mean? […]

By Jim Gordon -- 0 comments

December 21st, 2007

Identifying Your Audience - Part 4 - Ages 20-35

Fresh out of college, almost out of college, into a job, out of a job, having kids, and maybe still trying to hold on to that youth. This age group (I would like to imagine) embraces reason, price, quality, delivered pizza, and frozen food. If you are releasing brand new computer hardware or […]

By Jim Gordon -- 0 comments

December 20th, 2007

Identifying Your Audience - Part 3 - Teenagers

Teenagers are difficult… and not just because they’re always right. To appeal to teenagers, you can’t just advertise a toy, say “KAPOW! KAPOW!” and expect them to buy it. You have to actually appeal to them. That isn’t what I want to talk about, though. I want to help you figure […]

By Jim Gordon -- 0 comments

December 19th, 2007

Identifying Your Audience - Part 2 - Kids

Ahhhh, to be a kid again. To completely disregard cause and effect is a mere dream now. I’m talking about those little brats of ages 6-12. What kind of products would you market to these kids? Baby toys? No way! You want them to beg their parents, save up […]

By Jim Gordon -- 1 comment