Fresh out of college, almost out of college, into a job, out of a job, having kids, and maybe still trying to hold on to that youth. This age group (I would like to imagine) embraces reason, price, quality, delivered pizza, and frozen food. If you are releasing brand new computer hardware or […]
Teenagers are difficult… and not just because they’re always right. To appeal to teenagers, you can’t just advertise a toy, say “KAPOW! KAPOW!” and expect them to buy it. You have to actually appeal to them. That isn’t what I want to talk about, though. I want to help you figure […]
Ahhhh, to be a kid again. To completely disregard cause and effect is a mere dream now. I’m talking about those little brats of ages 6-12. What kind of products would you market to these kids? Baby toys? No way! You want them to beg their parents, save up […]
Dear Readers,
Babies do not have a bank account. They do not have money, nor do they have the power to reason with their parents… so why would you market to them?
Who is your market for this product? The brothers and sisters? The uncle? Of course, it is the parents. Every […]
Written by Jim Gordon [email] for b5media.
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