Identifying Your Audience - Part 3 - Teenagers
Teenagers are difficult… and not just because they’re always right. To appeal to teenagers, you can’t just advertise a toy, say “KAPOW! KAPOW!” and expect them to buy it. You have to actually appeal to them. That isn’t what I want to talk about, though. I want to help you figure out if your audience includes teenagers. If your product is electronic, unrelated to business or work, and is moderately useful - teenagers would probably buy it… but how would you determine the emphasis? Let’s dive into some commercials and figure out why they are directed towards ages 13-19:
This commercial shows that the product can be a lot more about music. They put a famous musician in the ad, which really plays on the whole “if he has it, I should have it” theme. The part that becomes difficult is when you consider that the phones can be marketed as a tool for business. Boost Mobile learned they have a larger market with teenagers, so they design the commercials to appeal to them.
With such an audience as teenagers, surveys and other market testing should be done before actually targeting a specific age group… because the worst thing you could do to a product is alienate it from a potential (profitable) market.
Tags: audience, commercials, teenagersRelated Stories
POSTED IN: Marketing
0 opinions for Identifying Your Audience - Part 3 - Teenagers
No one has left a comment yet. You know what this means, right? You could be first!
Have an opinion? Leave a comment: