Identifying Your Audience - Part 6 - Ages 50+ (last one… finally!)
Just to knock out a few of the generalizations - the older generations prefer the following:
- Ease of use
- Utility
- Nostalgic properties
Cost should be reasonable, but doesn’t have to be dirt cheap (older people have all the money!). I don’t really think this needs much more explaining. Oh - I guess the nostalgic properties could be explained. If you create a line of John Wayne coffee mugs, that is appealing to nostalgia (or if you’re just a fan… but that’s a different story). See where I’m going with this?
As a bit of a disclaimer, I would like to add that people from ages 50-65 shouldn’t necessarily be considered “old” by today’s standards (if you’re 75, just accept the fact). I included 50-65 since this group is usually thinking of retirement. Anyways, I am getting terribly bored with this series and I am happy to end it… just because most of this seems more self-explanatory with each article I write. Hey, at least you get to enjoy a commercial! Here’s a commercial for the senior-citizen friendly phone called Jitterbug:
Can you tell where this company is directing its appeal? Hmmm…
Tags: generations, jitterbug, Money, nostalgia, senior_citizenRelated Stories
POSTED IN: Marketing
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