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Boss Hatch - Entrepreneurs in the Making

Oh Crap Situation 27: Flooded Market

by Jim Gordon on June 16th, 2008

Oh Crap Situation 27: Flooded Market

Business was booming.  You had the market cornered with your website on custom pet food, but now people have really stolen your thunder.  Your visits have seen a sharp decline over the past few months and your sales have decreased by over 30%.  Your website looks OKAY… but not as clean as your competitors’ sites.  How should you regain your market?

My take: Hire a web builder to help your site along!  Sure, they may be expensive, but you may not be thinking of the potential benefit that comes out of having a better site.  You will rank higher on search engines, be easier to use, and just plain look better.  The next step is to market new products.  To stay a step ahead of your competitors, sometimes it means doing something differently… even if you were the ones who first set the standard.

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POSTED IN: "Oh Crap" Moments

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