You opened an online store selling DVD’s and business couldn’t be better. Suddenly, there is a problem with your distribution company and about 35 customers call and email requests for a refund on the same day! You promise a refund, but some are blaming YOU and threatening you with bad reviews or discontinued service. What do you do to defend yourself and your site’s reputation? Do you do anything?
POSTED IN: "Oh Crap" Moments
Written by Jim Gordon [email], and Alejandro Reyes for b5media.
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