So I overlapped ages - well, who cares? Sometimes age groups can merge (or at least that’s what they want you to think!). An audience consisting of people from ages 30-49 are wanting to reach out to their inner youth while maintaining a good level of their maturity. What does this mean? […]
Fresh out of college, almost out of college, into a job, out of a job, having kids, and maybe still trying to hold on to that youth. This age group (I would like to imagine) embraces reason, price, quality, delivered pizza, and frozen food. If you are releasing brand new computer hardware or […]
Dear Readers,
Babies do not have a bank account. They do not have money, nor do they have the power to reason with their parents… so why would you market to them?
Who is your market for this product? The brothers and sisters? The uncle? Of course, it is the parents. Every […]
Written by Jim Gordon [email], and Alejandro Reyes for b5media.
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