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Boss Hatch - Entrepreneurs in the Making

March 27th, 2008

Something You Wish You Had

Image Source from portalgyn
The benefit of being young is that you grow up with new technology. I recently attended a seminar and it mostly explained personal finances. This got me thinking… what are experienced entrepreneurs thinking when they get their hands on new technology? Of course, they utilize it; but when do […]

By Jim Gordon -- 0 comments

December 29th, 2007

Identifying Your Audience - Part 6 - Ages 50+ (last one… finally!)

Just to knock out a few of the generalizations - the older generations prefer the following:

Ease of use
Utility
Nostalgic properties

Cost should be reasonable, but doesn’t have to be dirt cheap (older people have all the money!). I don’t really think this needs much more explaining. Oh - I guess the nostalgic properties could be […]

By Jim Gordon -- 0 comments