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Boss Hatch - Entrepreneurs in the Making

January 7th, 2008

Writing Effective Surveys - Scaling

Part of gathering useful statistics is making effective surveys.  Many of your surveys will include questions that ask the user to scale something from 1-5.
The first mistake people will make is assuming the user thinks 1 is the worst and 5 is the best.  If you don’t say “Scale these from 1 to 5 in […]

By Jim Gordon -- 0 comments